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Privacy

Privacy policy

Last updated May 28, 2026

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Contents
  1. What we collect
  2. What we don't collect
  3. License server
  4. Update server
  5. Cookies
  6. Data retention
  7. Contact

Questions?

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What we collect

Just enough to run the product, and nothing more:

  • Email address — to send your license key, renewal receipts, and update notices.
  • Site URL — to count which sites your license is active on (the per-site quota needs to know what's a site).
  • Payment data — handled entirely by Stripe. Your card number never touches our servers.

What we don't collect

The list of things we deliberately don't touch:

  • We don't read your Formidable entries. The plugin runs locally on your site; your entry data stays on your server.
  • We don't analytics-track inside the WordPress admin.
  • We don't share, sell, or rent anything to anyone.
  • We don't fingerprint visitors. There's no third-party tracking script on this marketing site.

License server

The plugin pings our license server once a day to confirm your license is still active. Each ping carries your license key, your site URL, and the plugin version — and absolutely nothing else. No entry data. No user data. No browsing history.

Update server

When WordPress checks for plugin updates, the plugin asks our update server "is there a newer version of DataTables for Formidable?" Same payload as the license ping — license key, current version, site URL. Same boundaries.

Cookies

This marketing site uses one cookie: dtff_admin, set only if you sign in to the admin dashboard (you won't). The Account page uses a magic-link token in the URL, not a cookie.

Stripe sets its own cookies on its hosted checkout page. We don't control those — read Stripe's privacy policy for that side of the journey.

Data retention

Purchase records (your email, plan, license key, renewal date) are retained for as long as your license is active, and for 7 years after cancellation for accounting purposes. After that, they're deleted.

If you want us to delete your records sooner, send a request through our support form — we'll comply within 14 days, with a heads-up that this also revokes any active licenses tied to that email.

Contact

Privacy questions or data-deletion requests: use our support form.

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